We live in a world where almost everything is accessible through one medium: the internet. The number of choices a consumer has to make before purchasing a product can sometimes be overwhelming. Something I always remind my clients is marketing is no longer about selling a product to the consumer. Marketing has transformed over time and is now about telling a story.
A great example of this is the popular show on Netflix, “Tidying Up with Marie Kondo”. The show features Marie, who goes into people’s homes and teaches them how to de-clutter and organize throughout their house. Believe it or not, there is a market for people like Marie who are hired to do this. What makes Marie special, and marketable, is the story that has been created around this service she provides to her clients. The show walks the viewers through “The Marie Kondo Method”. This method includes specific ways to fold clothing, organize dresser drawers, get rid of items in your home, etc. Another theme of the show is Marie’s idea behind “sparking joy”. Here, Marie shows her clients and viewers how to find joy in the curated items in your home and to thank the items that you no longer need.
Anyone can fold clothes, get rid of clutter, and organize various household items; however, the story incorporated into Marie Kondo has created a brand that makes her stand out. This, is what makes a business successful in today’s market and this is my specialty. As a marketing consultant, I genuinely enjoy finding what your story is. What makes you wake up every morning and run your business? What keeps your passionate? What drives you to succeed, no matter the obstacles? What makes you, you? What’s your story?
I want to hear your story!
Comment below with one thing that makes you and/or your business unique OR
Contact me today and let’s brainstorm how to tell your business's story
Growing up in Wilmington, NC is one of the best things to ever happen to me. I feel spoiled at times from being surrounded by the beautiful coast of North Carolina, the Cape Fear River, and year-round warm weather. This small town is growing larger as more people decide to move here, but Wilmington still manages to keep its hometown feel!
Having a small business in Wilmington has its pros and cons. Depending on your market, tourist season provides a bustling summer season for your business. However, the same success seen throughout the summer can result in a major winter slump for some. It’s important to be creative and find ways to keep your customer’s attention all year long.
Thanks to the “shop and eat local” movement, small businesses in Wilmington have a chance to thrive consistently. It takes some work, but targeting the right audiences makes all the difference, here. With help from a marketing consultant, like me, you can work smarter, not harder.
Now, is the time to succeed as a small business owner. Don’t be afraid of your business getting too successful, too soon.
Carpe Diem! Seize the day!
You have what it takes to reach your small business goals. If you are waiting for the right time, it’s right now! If you’re looking for a sign, this is it!
Email me anytime to get started!
You wake up every morning and the first thing you do is check your phone for notifications. Text messages, Facebook, Twitter, Instagram, Snapchat, Gmail, LinkedIn, Messenger. Maybe you check the weather app, your Fitbit data, etc. Then, you can start your day. You do the same thing at the end of your day too, right before struggling to fall asleep for the next hour or two.
You have to stay up to date and check your phone throughout the entire day.
Sometimes, you feel like it owns you. Sometimes, you’re exhausted from thinking about all of the updates, messages, and posts that are essential to keeping up with the world. Despite what the world may tell you, you do not have to live this way. There are ways to organize your media, so that you can focus on what matters most: your business.
As a marketing consultant, this is my mission. I have seen too many businesses fail from trying to keep up with the chaos of social media today. Many business owners get so caught up in social media, that they lose the identity of their business. At the end of the day, your customers don’t come to your business because of the pretty picture you posted on Facebook. They come to your business, because of all of the things that make it unique! In a society conquered by big business and international chains, consumers are looking for something new. They are looking for a more intimate experience. Small and local businesses aren’t just “trendy”, they are what consumers are looking for.
Today, consumers can buy the same item, product, or service from multiple locations. So, why should they purchase from your business? What makes you special? Narrowing this down is key to your success. My marketing strategy focuses on these elements. By defining the identity of your business and creating content that consistently shows what your business represents, we can make your business stand out among the rest.
In a world full of chaos, we crave simplicity. We search for the parts of this world that are genuine, clear, and concise. Together, we can make your business shine bright and cut through the overwhelming amount of content that’s out there.
It’s time to simplify things and get back to what matters most.
Email me anytime to get started!