Time is a precious and valuable thing…
Especially for those of us who own our own businesses. We work 80+ hour weeks, we always have work on the brain even when we’re not working, and we have to represent our brand at all times. It’s exhausting, but we do it because we love what we do, right? Social Media management comes with the territory of owning a business these days. Supplying content for Instagram, Facebook, Twitter, LinkedIn, Snapchat, etc. isn’t just a demand, it’s a requirement. Or, is it?
From working in the digital marketing realm, I can tell you what I always tell my clients: You don’t have to do it all, you only have to do what makes sense for your brand. Social Media management is a full time job. I know, because I manage tons of Social Media accounts for my clients. It’s a lot! At Simply Mae Marketing, we are strong believers in quality versus quantity. So, when it comes to social media platforms, we encourage our clients to do only what make sense for them. After working with many clients, I’ve noticed that LinkedIn brings about a lot of questions.
How often should I post? What should I post? Who should I connect with? Do I need it?
Is LinkedIn an effective way to share digital content? Or, is it a waste of time?
Let’s take a look at the pros and cons of LinkedIn….
LinkedIn is ultimately a form of digital networking. You can connect with people based on their professions and fields of interest. Having access to hundreds of connections could help you in the numbers game. If you are looking for someone specific to collaborate with, hire, or get to know, this can be a great resource.
The site also gives you a solid platform for displaying your resume and experience. Having these displayed on your profile can help potential employers find you. It can also help provide credibility for your skills, accomplishments, and overall past experience. Colleagues and competitors often take a peak to see how they compare to the talented, amazing you!
My biggest complaint about LinkedIn is most definitely the SPAM. It’s awful. Currently, I have an inbox full of hundreds of messages that I am never going to read. They are from recruiters, financial advisers, scammers, and other various people looking for “clients”. Furthermore, LinkedIn has their own group of people who try to up-sell LinkedIn services and get you to pay for features that you don’t need.
It’s a huge headache…
If someone ever had something legitimate to message me about on LinkedIn, I would never get their message, because I wouldn’t be able to sift through all of the spam.
Lastly, LinkedIn is just not that user friendly. The dashboard includes articles and posts, which are sometimes interesting. However, there’s an entire section on hashtags, another on news, and several sections on who to follow and which businesses to like. It is all over the place. My clients have a difficult time understanding what is important and what’s not.
That being said, it always depends on your brand and whether or not a Social Media tool makes sense for you. If you have an extremely corporate company, LinkedIn may be useful for hiring and connecting with people in your field. Otherwise, you might want to save your time for something that can be better utilized for your brand.
The point is, don’t feel like you have to bog yourself down with doing everything. Creating content and posting on Social Media is a full-time job and can be overwhelming at times. That’s why people like the Simply Mae Marketing team exist, to help with the burden so that you can focus on what matters most: your business.
Martha-Anne Efird (Mae)